MYNTED: Dominating the Middle East Collectibles Market
MYNTED aggregates collectors, retailers, and grading services into one unified marketplace platform.
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Vision & Ecosystem DNA
The Best of All Worlds: Building the Ultimate Hobby Super-Shop
Amazon (Aggregator & Loyalty)
The Model: Scalable marketplace infrastructure and MYNTED Prime subscriptions.
The Value: A subscription-led loyalty engine that drives recurring revenue and high-frequency purchasing through a "one-stop-shop" experience.
eBay (Liquidity & Discovery)
The Model: Secure multi-vendor environment and Weekly Auctions.
The Value: Creating the region's most liquid marketplace where fixed-price sales and auctions ensure every asset has a real-time market value.
TCGplayer & Collectr (Data & AI Search)
The Model: Market price integration and AI-Powered Image Search.
The Value: Collectors can scan cards/sealed products to find them instantly, check their market prices and buy them, creating a "sticky" daily-use app habit.
Fanatics & Grading (Authentication)
The Model: Global Grading Bridge, Vaulting, and Consignment.
The Value: We provide a secure physical-to-digital bridge, offering seamless access to global grading standards (PSA, CGC, TAG, HiT, Ace) and insured storage.
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Why We Can Execute
Combining 30+ Years of Technical Architecture and Regional Operational Dominance.
Marcel
Co-Founder
The Architect: 15-year Shopify Agency expert and the technical mind behind the MYNTED architecture.
Expertise: Deep specialization in e-commerce architecture, UX/UI, and scaling high-velocity digital platforms for the Middle East.
Legacy: Collector since 1999, merging lifelong hobby passion with institutional-grade technical execution.
Sascha
Co-Founder
The Operator: Logistics and partnership specialist focusing on the business side of the collectible world.
Expertise: Direct management of 80+ vendor relations, regional supply chain, and strategic event partnerships.
Legacy: TCG industry veteran since the '90s, ensuring MYNTED is the region's most trusted hub for authenticated assets.
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The Gap & The Opportunity
Why the Middle East is ready for a unified, centralized collector hub.
🧩 What problem are we solving?
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🛠️ What is our solution?
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⌛ Why Now?
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30x Revenue in 6 Months
Proving market demand through high-velocity scaling and unprecedented customer loyalty.
GMV Growth
Returning Customers
Average Order Value
Revenue Velocity
The Data: Launched in Nov '25 at AED 26,000 ➔ Surged to AED 800,000 in May '26.
The Insight: We maintain a powerful organic growth through the first 5 months of 2026 with zero marketing spend—proving MYNTED is a daily destination, not a one-time trend.
Unbeatable Retention
The Data: Our Returning Customer Rate jumped from 18.5% at launch to 61.5% in February.
The Insight: More than 1 in 2 collectors return to MYNTED to buy again, with dozens of customers already placing 50–70 orders. This retention is far above typical e-commerce benchmarks and shows strong platform loyalty and repeat purchasing behavior.
Strong Purchasing Power
The Data: Average Order Value (AOV) currently stands at AED 652.
The Insight: This strong AOV highlights the purchasing power of the collector base on MYNTED and continues to strengthen as the platform grows. Collectors are increasingly comfortable making higher-value purchases, reinforcing MYNTED’s positioning as a trusted marketplace for collectible assets.
Rapid Scaling & Extreme Loyalty
Our Revenue So Far
Our initial launch in November ’25 demonstrated strong early demand, generating AED 26,000 in the first month. This was followed by a sharp increase to AED 800,000 in May 2026, supported by both online sales and a strong event contribution.
Even more importantly, these results were achieved with zero marketing spend, demonstrating that MYNTED is becoming a real destination for collectors, not just a short-term spike. The chart highlights strong early traction and validates the platform’s product-market fit in the regional collectibles market.
High Repeat Purchase Activity
Since launch, MYNTED has already processed more than 3000 orders generating more than AED 2,000,000 in gross sales. Several collectors have placed a very high number of repeat purchases — with individual customers ordering up to 70 times within the first months of operation.
This purchasing behavior shows that collectors are not treating MYNTED as a one-time marketplace. Instead, they return regularly to source cards and collectibles. Having multiple customers with 30–50 orders each in such an early stage is a strong signal that MYNTED is becoming the #1 shopping destination for active collectors, not just a discovery platform.
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We Own the Region's Inventory
From 82 to 500+: The roadmap to becoming the GCC’s definitive supply engine.
- 120+ Verified Vendors: We have already onboarded the "who’s who" of the UAE retail scene.
- 20,000+ Active SKUs: Immediate depth across TCG, Sports Cards, and high-end collectibles.
- AED 3.4M ($1M) Inventory: Live, third-party asset value currently indexed and searchable.
Scaling to Market Dominance (Year 1 Targets)
This is the "Flywheel" effect: more vendors lead to more unique inventory, which attracts more Collectors.
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1,000,000+ AED Technical Advantage
Eliminating 18 months of development risk with high-converting proprietary IP.
Asset Valuation Breakdown: The "Sunk Cost" We Already Own
This table demonstrates the "Sweat Equity" and technical capital already injected into the platform.
Our Capabilities
One-Click Inventory Sync
Allows any vendor with an existing online store to sync their products to MYNTED instantly, ensuring inventory cross-syncs without manual work.
AI-Powered Image Search
Integrated "Scan-to-Find" technology where customers can scan a collectible card or sealed product to find it on the marketplace instantly.
AI-Commerce Integration
Our catalog is built to be discovered and purchased directly through advanced AI models like ChatGPT and Gemini, enabling future commerce.
Shopmentor Advantage
Direct leverage of a leading e-commerce agency’s resources, removing 12–18 months of typical R&D lead time and accelerating market entry.
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The Multi-Stream Profit Engine
Capturing value at every touchpoint of the Collector's journey.
Marketplace Commissions
The Volume Pillar
Grading & Consignment
The Profit Pillar
Revenue Per Event
The Service Pillar
Our Scalable "Alpha" Channels
Internal Ad-Network
100% Margin: Vendors pay for "Boosted Listings" and prime search visibility, turning our platform into a high-margin advertising engine.
MYNTED Vault
Recurring: Secure, insured storage for high-value assets, locking inventory into our ecosystem for future resale.
Partner Advertising
Monetizing our logistics chain via third-party flyer placements and digital cross-promotions (e.g., Collectr Pro).
Consignment & Vaulting
Charging a premium for the management and safe-keeping of the region’s rarest assets.
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Boosting Bottom-Line via House Brands
Using proprietary platform data to identify supply gaps and capture 3x higher profit margins.
Data-Led Inventory Strategy
We monitor thousands of daily searches to identify "Out-of-Stock" trends and high-demand assets. MYNTED then sources and lists these proprietary TCG products and collectibles directly, filling the market gap. House Sales capture the full 30-40% retail margin, compared to 10% from third-party commissions.
MYNTED Merchandise Line
Launching a premium line of MYNTED-branded supplies (binders, cases, sleeves, display stands). These Collector Essentials have low production costs and high perceived value, turning every accessory sold into a walking advertisement for our ecosystem.
Strategic Direct-Sourcing
Securing exclusive drops with global manufacturers for "MYNTED Exclusive" variants. We also use our liquidity to purchase "underpriced" high-value assets from the platform and re-list them at market peak, capturing full appreciation.
Net Margin on House Brands
Third-Party Vendor Sale
10% — 15% Commission
- Low Risk
- Scalable Volume
MYNTED "House" Sale
30% — 45% Net Margin
- High Profit / High Brand Equity
- Aggressive Yield & Data-Driven
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Scaling the Subscription Engine
Building an AED 1.1M+ annual floor through Collector Loyalty and Vendor SaaS.
MYNTED Prime (B2C Loyalty)
Designed to increase purchase frequency and lock-in the region's top Collectors.
The Goal: Turn casual buyers into "Prime" members who view MYNTED as their default home for collecting.
Vendor Pro (B2B SaaS)
The "Netflix Strategy": Monetizing vendor growth through tiered access and commission incentives.
The Strategy: We offer lower commissions at higher subscription tiers. As a vendor's volume grows, it becomes "mathematically impossible" for them not to upgrade to the Enterprise tier to save on transaction fees. We win on the fixed subscription and the transaction.
This line chart illustrates our projected Monthly Recurring Revenue (MRR) growth, showcasing a strong trajectory towards exceeding AED 140,000 MRR by Month 12.
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Becoming the "Google" for Collectors
Consolidating a fragmented B2B landscape into a single, high-velocity search engine.
Local Hobby Shops
Local Events
Local Grading Companies
Retail Chains
Private Power-Sellers
Regional Distributors
The Aggregator Advantage (B2B Expansion)
- Fragmented No More: 90% of GCC hobby shops lack digital visibility; we provide the tech to make them instantly discoverable.
- The "One-Click" Moat: Our proprietary sync maps the region's physical retail shelves in real-time.
- The B2B Value Prop: We are their Digital Lifeblood, bringing them customers they can't reach alone.
Owning the "Search Intent"
- The Gateway Effect: Aggregating 500+ vendors makes us the first and last stop for collectors.
- High-Intent Traffic: Users searching on MYNTED are ready to buy. We own the most valuable e-commerce moment.
- Data Monopoly: Our insights fuel our "Proprietary House Brand" strategy, knowing market demand first.
The "Toll Booth" Economy
- Zero Inventory Risk: We index the region's inventory, rather than purchasing it.
- Monetizing the Flow: MYNTED is central to every transaction, whether online or via "Click & Collect."
- Future-Proofing: We become the "Standard Oil" of Middle East collectibles; essential for any successful hobby business.
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The Future of AI-Driven Commerce
Transitioning from a web-marketplace to the region’s definitive Mobile Super-App.
Q2 2026: The Native App Launch
- Conversion Power: +40% conversion rate projected for iOS/Android App.
- Push-to-Purchase: Real-time notifications for flash auctions and restock alerts drive DAU.
- Mobile-First UX: Intuitive "one-tap" checkout & portfolio tracking for collectors.
Q3 2026: AI-Powered Discovery & Commerce
- Visual Scanning: AI image recognition for instant live market pricing of physical cards.
- AI-Agent Integration: Natively buyable through LLMs (ChatGPT, Gemini).
- Smart Pricing: Automated AI tools for real-time market-based vendor pricing.
Q4 2026: Global Logistics & Beyond
- Worldwide Bridge: Automated global shipping via Aramex/DHL, connecting ME collectors globally.
- Fulfillment Centers: Transition to "Fulfillment by MYNTED" (FBM) model.
- Blockchain Readiness: Infrastructure for digital twin NFTs & provenance tracking.
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Mission Statement
To index and organize the world’s fragmented collectors markets into a single, high-trust ecosystem—starting as the definitive gateway for the Middle East.
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Our Roadmap to 100,000 Collectors
A data-driven acquisition strategy fueled by physical dominance and digital precision.
1. Performance Funnels: The Retention-First Approach
- The Strategy: We move beyond "brand awareness" into high-intent performance marketing.
- The Data Advantage: We leverage the behavior profiles of our first 500+ unique customers to build hyper-accurate "Lookalike" audiences across Meta, TikTok, and Google.
- The Outcome: Lowering CAC (Customer Acquisition Cost) by targeting only active Collectors who are already searching for high-value assets.
2. The Event Flywheel: Dominating the Ground
- The Strategy: Participating in all major Middle East conventions (Comic-Con, Gaming Festivals, Card Shows).
- The ROI: These are high-revenue nodes. We project AED 300k–400k in sales per event through our vendor network.
- Physical-to-Digital: Every physical sale at an event is a "low-cost" app download. We use exclusive event-only drops to onboard thousands of users in a single weekend.
3. The Viral Loop: Prime & Community Referrals
- The Strategy: Leveraging our deep-rooted presence in 100+ private WhatsApp and Discord groups.
- The Incentive: Using MYNTED Prime as a growth lever. Members receive "Bounty" credits and exclusive perks for onboarding new verified Collectors.
- The Result: Organic, word-of-mouth growth that compounds as the platform becomes the "standard" for the community.
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Love from our Customers
Authentic proof that we’ve solved the trust gap—turning skeptical traders into lifelong platform advocates.
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The Market
Moving beyond casual hobbies to serve a diverse ecosystem of collectors, players, investors, and retailers.
🤸 Who are our customers?
MYNTED isn’t just for one type of buyer; we serve the entire lifecycle of the hobby. Our audience is a sophisticated mix of four distinct profiles: The TCG Players & Competitors: These are the active heart of the community. They need specific cards to build competitive decks and participate in local tournaments. For them, speed and availability are the primary drivers. The Master-Set Completionists: These collectors are driven by the "hunt." They aren't looking for one card; they are looking for the last card to complete a 200-card set. They require a powerful search engine to find specific, often obscure, variants across dozens of different vendors. Investors & Resellers: These high-net-worth individuals treat rare collectibles as an alternative asset class. They prioritize "Grails" and high-grade slabs (PSA/CGC). They demand an institutional-grade platform with escrow and authentication to protect their capital. The Vendors & Storefronts: From physical shops to power-sellers, these users need the "pipes" to reach a wider audience without the overhead of building their own e-commerce infrastructure.
🤔 How do they think/act?
The Middle Eastern collector is currently "underserved and overcharged." They are forced to operate in a high-friction environment that contradicts their digital-first lifestyle. High-Intent Searching: Collectors in the GCC are tired of "scrolling" through Instagram or WhatsApp. They act with high intent; they know exactly what they want and are frustrated when they have to message five different people to check availability. The Trust Paradox: Users are currently conducting AED 10,000+ transactions over handshake deals in unmonitored chat groups. They are terrified of fraud but have no other choice. This creates a "suppressed market"—people want to spend more, but they are holding back due to a lack of security. Community-Driven Loyalty: Once a collector finds a reliable source, they stay. Our 48.3% retention rate proves that this audience doesn't just "shop"—they inhabit the platform. They want a "home" for their hobby, not just a checkout page.
🌎 How big is the opportunity?
While the exact regional market cap is unrecorded due to its fragmented "shadow" nature, the opportunity lies in formalizing the unorganized. * The Aggregation Gap: There are hundreds of independent retailers and thousands of private sellers across the UAE, KSA, and Qatar operating in silos. By unifying them, MYNTED creates a massive, searchable inventory pool that currently doesn't exist. The Wealth Intersection: The Middle East has the highest concentration of high-net-worth individuals who are increasingly diversifying into "passion assets" like TCG and Sports Cards. We are tapping into a cultural shift where collectibles are no longer viewed as toys, but as liquid investments. The Global Gateway: The opportunity isn't just local. By solving the logistics friction, we become the bridge for global collectors to access the unique, high-value inventory held within the GCC, turning a regional hobby into a worldwide trade engine.
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The Competition
⚔️ Who are they and how do we beat them?
The Social Media Market
- The Flaw: Total lack of discovery and zero buyer protection. Searching for an item is a manual, multi-hour task with a high risk of being scammed.
- The MYNTED Edge: We provide a professional Escrow and Search layer. We don't try to kill the community; we give it a secure, searchable home.
Global Giants (eBay / TCGplayer)
- The Flaw: Prohibitive shipping costs and massive "Customs Friction." A buyer in Dubai often waits 3-8 weeks and pays 40% in fees for a single card from the US.
- The MYNTED Edge: We are Localized & Instant. We offer same-day or next-day delivery within the GCC with zero customs surprises, making global apps look obsolete.
Generalist Apps (Amazon / Dubizzle)
- The Flaw: No specialized expertise. These platforms are flooded with unverified third-party sellers and high rates of counterfeit "re-sealed" products.
- The MYNTED Edge: We are Vertical Experts. Every high-value transaction is backed by our specialized authentication knowledge, ensuring the "Master-Setter" gets exactly what they paid for.
Fragmented Local Retailers
- The Flaw: Most shops have no digital presence, or their "websites" are never updated. They lack the tech to reach the 90% of customers who shop via mobile.
- The MYNTED Edge: We are their Partner. Through our "One-Click Sync," we give these retailers a world-class storefront and a massive audience instantly, turning "competitors" into our primary supply moat.
Why We Win: Neutralizing the Competition
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Our Path to a 6x Valuation
Stacking marginal gains to manufacture a 6x valuation in 24 months.
We don't rely on "viral luck." We engineer The Buff—the stacking monthly improvements across core technical levers. When these levers improve simultaneously, the result isn't linear; it’s multiplicative.
This line chart visualizes the "Hockey Stick" growth trajectory of our valuation over 24 months. It demonstrates how consistent, marginal gains across our key technical levers lead to an initial steady period, followed by an exponential surge in value as these "buffs" compound.
The acceleration into Year 2 showcases the powerful effect of our strategic improvements on LTV/CAC Ratio and overall market dominance.
Key Levers for 5x Growth:
The SEO Flywheel
The Gain: Indexing 30,000+ individual SKUs and vendor inventory as unique, searchable landing pages.
The Result: A permanent, free traffic engine that reduces dependency on paid ads and owns "Search Intent" for the region.
Conversion Rate Optimization
The Gain: Moving from a 2% web conversion to a 3% Native App CR (a +50% relative increase).
The Result: Our Q2 Mobile App launch effectively "doubles" the value of every dirham spent on marketing by removing checkout friction.
The "Lock-in" Retention Rate
The Gain: Converting our high-frequency power-users (61.5% returning rate) into MYNTED Prime subscribers.
The Result: Shifting from "unpredictable" transactions to stable, high-margin Monthly Recurring Revenue (MRR).
The Supply Network Effect
The Gain: Expanding the vendor pool from 120 to 500+, creating the region's largest aggregated catalog.
The Result: Attracting "Whale" collectors who drive a natural 15–20% increase in Average Order Value (AOV) due to supply depth.
High-Margin House Brands
The Gain: Utilizing platform data to direct-source proprietary MYNTED-branded supplies and exclusive TCG products.
The Result: Tripling the profit margin on the same logistics footprint, moving from 10% commissions to 45% net margins.
The Internal Ad-Network
The Gain: Allowing vendors to bid for "Boosted Listings" and prime category real estate.
The Result: A 100% margin revenue stream that grows in lockstep with our vendor count, creating a pure profit layer.
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Scaling the World’s Hobby Gateway
Buying velocity to capture the global billion dollar collector market.
Target Raise
AED 4,000,000
Securing the capital to hire our core operational team and accelerate our worldwide expansion (GCC, Asia, EU, USA).
Indicative Valuation
AED 40,000,000
Based on 3000+ unique customers in 180 days, $320,000 pre-built technical IP, and 30x revenue velocity since launch.
Challenges to Growth
🏃 What’s prevented us from growing even faster?
To date, MYNTED has been driven by a lean founding team. We have reached the limits of manual operation. We have the supply and the demand, but we now require a dedicated Operational Core—including a Marketing Manager, a Senior Developer, and an Accountant—to handle the administrative and technical load of a high-velocity global platform.
💸 How will raising money solve this problem?
Capital allows us to buy back time. By hiring a specialized team and automating our global logistics, we move from "handling orders" to "automating operations." This funding transitions MYNTED from a successful regional marketplace to an global aggregator.
The Use of Funds: Worldwide Expansion
The allocation of funds is strategically designed to supercharge MYNTED's growth and cement its position as the world's leading collectibles gateway.
- 50% — Human Capital & Tech: Onboarding the "Core Three" (Marketing, Development, Accounting) and finalizing the Native App to optimize conversion by +40%.
- 30% — Global Scaling: Aggressive entry into GCC as our immediate regional base, followed by localized infrastructure in Japan/Asia, the EU, and the USA. We are building the first seamless, customs-free bridge for collectors worldwide.
- 20% — Strategic Reserve & Safety Fund: A dedicated "War Chest" to ensure operational stability, cover unforeseen global logistics shifts, and allow for opportunistic inventory acquisitions (Grails) that strengthen our market position.
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Let’s Build the Global Gateway Together.
We invite you to join us as we transform the passion economy into a professionalized, high-liquidity asset class for collectors everywhere.
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